ASTA - American Society of Travel Advisors.

Story and Mission

The world's largest association of travel professionals and the leading global advocate for travel advisors, the travel industry and the traveling public. Members include travel advisors and the companies whose products they sell from air, tours and safaris to cruises, hotels, resorts, rental cars and more.

The story begins in 1931 when ASTA was founded as the American Steamship & Tourist Agents Association. As modes of travel evolved, so did ASTA, widening their focus and renaming themselves the American Society of Travel Agents in 1944. Then, reflecting the shift from booking agent to trusted advisor, in 2018, ASTA became the American Society of Travel Advisors.

Members are bound by a shared code of ethics and the ASTA logo is recognized around the world as a symbol of professionalism and integrity.

Their Mission

ASTA’s over-arching mission is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. They are also the leading advocate for travel advisors and the entire travel agency community, including suppliers and the traveling public.

From the start, carrying out their mission has meant promoting professionalism and advocating with legislators and suppliers for their members, the travel industry and the traveling public. Because travelers depend on travel advisors and others affiliated with ASTA to guide them honestly and competently, ASTA members are required to conduct their business activities in accordance with the ASTA Code of Ethics. This promotes professionalism in the industry and trust among the general public.